What Is Your Why?

When we start coaching someone, we focus on helping them

figure out their "WHY". Why are they doing whatever

business they're doing?

People always tell their goals.

That's fine. You need goals.

But the REAL truth is, WHY are YOU doing this business?

There's a big, big, big reason, something that will keep

you going.

If your "WHY" is a 70% and you come up against an obstacle

that's a 72%, you're gone! You'll drop out, disappear.

But when your "WHY" is so huge that it can't be

overshadowed, THEN you're there to stay and be successful.

When I first started coaching and people would write down

their "WHY", it was usually money. They want to make so

much money, or pay off a hospital bill, or replace an old

car. Whatever.

But your REAL "WHY" is never money. It's always about who

you really are.

Why are you on this planet? What is it you were meant to

do? In one form or another, you're here to change lives,

touch lives, help people.

It's NEVER about the money.

When I coach a person, I always tell my own "WHY". It'll

give you a starting point. So I'll share it with you.

The #1 reason I'm in this business, that I'm here on this

planet, is because I want to spend more quality time with

my family. People say, "Jason, that's crazy. You work

full-time in network marketing, you work at home. You're

already right there."

Yes. BUT ... I treat business as business. When I'm in the

office, I'm in the office. Same as if my office was 20

miles away.

Yeah, I can walk into the kitchen and grab a sandwich and

see the family.

But this is a business. I treat it like a business.

So #1 is spend more quality time with my family.

#2, my second "WHY", is to feel good about myself. That's

why we have done Pay-It-Forward 4 Profits for people in any

network marketing company. We've never charged a dime.

My credentials? Twelve years of hard knocks, 12 years

of life lessons. Full-time in network marketing since

1998.

I've seen it all. Everytime a company or distributorship

explodes and goes away, it's because of greed and ego.

Beware greed & ego. Stay away.

The people we attract don't have a greed & ego problem.

They are humble people, people who want success.

But there's more to this "WHY". It's very personal ...

just as your "WHY" should be.

My school teachers were pessimists. They'd tell me, "You're

no good. You'll never amount to anything. You'll never have a

pot to pee in."

But I programmed my mind to reject what they told me.

My mother, would say, "Jason, I

love you. I'm proud of you. You can do anything you want.

Look at that beautiful picture you drew for me!"

At 7 years old, I made a conscious decision that I liked

my Mom's reality better than I liked my teachers reality.

So when my teachers or anyone started running me down, I'd

just step into the theater of my mind. I'd picture & hear my Mom

saying what a great kid I was. I'd literally feel her hugging me.

I'd stop feeling bad.

So now, to feel good about myself, I MUST help people.

There's a husband and wife team that was with a network

marketing company for 2 years and never sponsored

anybody. We've been coaching them 7 or 8 months. It's

amazing. They may win the top recruiter award in their

company this year. They're sponsoring 10 or 12 people a

month.

They've gone from their heads to their hearts.

You'll hear me say this a lot. It's NOT a sales business.

It's a teaching/mentoring business. They're not selling

anything. I mean, really, they're NOT selling anything.

They are Paying It Forward.

I exist to mentor & coach you to success. Not MY success.

YOURS!

So my first bit of coaching is, figure out your own "WHY".

Write it down. Test it mentally. (Is it enough to keep you

going in VERY tough times?)

CRITICAL: If you don't have a very strong, written "WHY",

you have almost NO chance of sticking around long enough

to be successful in this business. Learn More Here!