Thursday, June 7, 2007

Secrets To Their Success

I just interviewed two online marketers whose businesses DWARF mine.

(And one of them is running a business I'd never advise people to start in a million years -- an online bookstore! With heavy-hitting competitors like Amazon and Barnes & Noble, who'd want to get into that market?)

These guys are both running businesses that started out small -- and now they're making $25,000,000 - $170,000,000 in annual sales!

So today -- in order to inspire you and keep you working toward your own online business goals -- I want to share some of the key strategies they've used to achieve their phenomenal success.

You can't NOT learn from successful marketers like these guys. After all, they've got the results to prove their strategies really work.

NOTE: These two businesses were recently featured in our our "experts tell all" online magazine, "Secrets To Their Success."
If you'd like to read their complete interviews, you can sign up for your own "Secrets To Their Success" membership by visiting:

Secrets To Their Success

I hope their stories inspire you!

SUCCESS STORY #1: AbeBooks.com -- $170 million in sales in 2006!

Abe's Books started out as a small used bookshop in Victoria, Canada. When the original shopkeeper started complaining about how much time she had to spend tracking down rare or hard-to-find books for her customers, her "techie" husband suggested using the Internet.

Talk about a good idea. Just 10 years after going online, CEO Hannes Blum reports that AbeBooks.com is now selling $170 million worth of books a year!

Here's a rundown of some of the strategies the company has used to achieve its incredible success:
List segmentation: This company puts a lot of effort into splitting their customers and subscribers into different niche groups, and then presenting those groups with targeted promotional offers that speak directly to their needs.

Hannes says, "It's much more effective to contact our customers this way than with 'broad strokes.'"


Targeted newsletters: AbeBooks.com offers newsletters on a wide range of topics, so that people can get free information on their specific interests.

"We have specialist e-newsletters dedicated to textbooks, rare book collecting and niche genres like science fiction and fantasy," Hannes says.


Search engine optimization: "All of our sites are designed to bring in natural traffic when people are searching for authors and books," he says.

"Search engines are the roads people travel along when using the Internet to get places. If you're not putting out signs to capture their attention, they'll never find their way to you!"


Pay-per-click campaigns: Hannes says his company uses all the major pay-per-click programs -- Google, MSN, and Yahoo.

"Books encompass a massive variety of subjects, so we bid on a variety of keywords: titles, author names, genre names," he says. "You definitely have to know how your audience is trying to find you to use these programs effectively."
SUCCESS STORY #2: ToolKing.com -- $25 million in sales in 2006

Don Cohen's first online selling experience was on eBay. He and his 14-year-old son decided to list two items for $4.00 -- and they didn't even sell!

But Don didn't let that stop him. He recognized the profit potential of the Internet and took his retail tool shop online.

Turns out it was a great move. Don's site, ToolKing.com is now selling $25 million worth of tools every year!

Here are some of the top strategies Don has used to achieve his success:
Social networking: Don has built an online community site to support his sales site. People can go there to read free product reviews and recommendations, as well as industry information that's difficult to find anywhere else.

"They can come and get involved in various forums and workshops, set up blogs, connect with our staff, and access a ton of free information and product reviews on the tools and tool brands we sell," he says.

"The more value we can offer our visitors and customers, the more likely they are to return to our sites again and again, and give us the chance to market our products to them. And that's what we want!"


Search engine optimization: "Relevant content and relevant links are both very positive in terms of search engine optimization, and we're really providing them with both things on a consistent basis," Don says.

"You want to keep the spiders combing through your sites on a daily basis to see what's there. You want to know where people head once they've been there -- and how they got there in the first place!"


Dedication to customer satisfaction: "The bigger you get, the easier it is to forget that your customers are the bottom line -- not just your profits -- and that you need to satisfy THEM in the end, if you want to grow," Don says.

"We aim to provide the best product at the best price without sacrificing customer satisfaction, or putting a dent that all-important customer relationship."
... Of course, if you're just getting started, the idea of building a business that makes $25 million -- or $170 million! -- probably seems a bit ambitious.

But no matter what your goals -- whether you just want to make a comfortable $5,000-$6,000 income, or you want to drive around town in a brand-new Ferrari (because your Maserati's in the garage) -- the best way to achieve success is to model the strategies of people who are ALREADY running successful online businesses.

And that's why it's so great to learn about the strategies that successful marketers like Hannes and Don have used to achieve their incredible success!

P.S. As a "Secrets To Their Success" subscriber, you'll not only be able to read two monthly interviews with successful marketers like Hannes and Don -- you'll also be able to enter to win a complete site makeover from my team of experts, worth $5,000.

(And you can re-enter the contest every month you're a member!)

Click here for your chance to win!

Article Submitter Review

While article submission isn't anything shockingly new to the world of SEO, many people STILL don't do it... and for good reason. It takes so incredibly long to do manually.


I'll admit, I had tried article submission at one point, but after I finally found a few article dircetories to submit my articles to, and then after manually copying and pasting my information into the required textboxes on each submission site, I quickly realized that my time could be better spent doing something else.


Then I came across a free program created by Brad Callen and Bryxen Software, Inc. that allows you to automatically submit your articles to hundreds of article directories with a few mouse clicks. Basically all I had to do was input my article criteria into the software, ONCE! Then, the program would automatically fill in all of the required data at each of the submission websites. Pretty incredible if you ask me.


The only part I didn't understand was why the program is free... but I can't argue with that I suppose.


The software currently contains around 700 article directories, all free to submit your articles to. It is the most straightforward program that we've come across, in that all you need to do is:


1. Input your article details (i.e. title, article body, bio, etc.) into the software


2. Click on the directory you want to submit to


And then the program will automatically fill in your article details. Then, you simply click the submit button and your article is instantly submitted to the directory. Then, you can move to the next directory, go through the list, and by the time you're finished you'll have roughly 700 one way links pointing to your website.


I can't think of an easier way to get links. Of course, if you're going to get links this quickly, it's important to submit different variations of your articles, to make things look more natural to the search engines.


You can do this very easily via Article Submitter when you create your project in the beginning.

The software is constantly being updated and their is an incredible community of users established that all work together to make the software better and better, so you know you're getting great value for the money.


To check out the software, go here:


http://jroseone.bryxen7.hop.clickbank.net/

In 48 hours, you'll learn the secrets to online success!

I just received some exciting news from Internet marketing guru Derek Gehl that I wanted to share with you RIGHT AWAY...

(In case the name doesn't sound familiar to you, just enter "Derek Gehl" in Google -- and you'll get over 100,000
results!)

This Internet trailblazer gets over 1.8 million unique visitors to his websites every single month and pulled in over $19 MILLION in online sales last year...

The guy knows what he's talking about when it comes to making money on the Internet!

But back to the exciting news...

Just a few times a year, Derek and his team of experts hold live Internet marketing "bootcamps" in a handful of cities around the world.

Right now, former seminar attendees... people just like you...
are raking in $8,750 to $66,200 a month with simple website businesses using what they learned at this 2-day event...

And I've just received word that Derek is rolling out a whole slew of extra dates in brand new cities!

This is an unbelievable opportunity for you to learn exactly how you can FAST TRACK starting and growing a brand new online business from scratch.

And if you already have a website, Derek's experts show you exactly how to attract MORE traffic and MORE customers to your site than ever before!

Derek's experts show you how to easily turn your website visitors into BUYERS by critiquing under-performing websites and transforming them it into online cash machines... right before your eyes!

To find a seminar in your city... and for a complete itinerary of what you'll learn at this exciting 2-day seminar... go here now:

CLICK THIS!

All the best,

P.S. Derek is also giving away a very special BONUS gift to the first handful of people to save their seats... but quantities are limited!

To claim your seat and your free gift now, click here:

LAST CHANCE!

You really need to take a look at this

You need to check this out. It won't cost you anything, and you will actually make money with it. You probably won’t get rich, but extra income coming in is always nice. The company, Agloco, just launched their Viewbar, which pays you to display advertising in a tiny tool bar on your computer.

Share in advertising revenue by being a potential customer, at no cost and without obligations.

When a company advertises its business, it is done through an advertising medium that serves as a middleman for the company and you.

Instead of the advertising medium collecting all of the money, Agloco pays you by the hour to run a piece of software at the bottom of your Internet browser, called the Viewbar.

The Viewbar collects data about your surfing behavior and displays related advertisements accordingly. If you make a purchase through a Viewbar advertisement, part of your expenditure will be returned to you as a discount.

Nothing is more important to Agloco than its members, because companies that advertise their businesses are in search of a large audience.

For this reason you are rewarded for signing up new members, with a 5 level network structure. It means that you will receive a percentage of the activity from people that you refer, and from people that they refer, and so on.

Check it out Click Here!

Wednesday, June 6, 2007

Affiliate Training At It's Best

You’ve been waiting for a long time and finally its here- an affiliate program that will blow all the others out of the water!



The already popular TheSecondTier affiliate training center has undergone a complete information and visual makeover. As an affiliate you’ll get more tools and they’ll be more powerful than ever. This translates directly into cha-ching!



Here are just a few things that make this affiliate program the most effective affiliate program out there:



• Huge commissions on both first AND second tier sales!!!

• Product tools for all types of affiliates.

• Full training center with access hours of video and audio training.

• Live affiliate manager blog where you can get your affiliate questions answered.

• Weekly live training calls (every monday morning!!!)



Russell Brunson's unique philosophy that affiliates should be provided not only with powerful tools but the knowledge to use them has pushed TheSecondTier to the top of competing programs. Russell has taken affiliate training to a whole new level.



He understands that he can have hundreds of affiliates that don’t know what they are doing and get decent sales OR he can give them the knowledge and tools they need to create explosive amounts of money AND share with them a very generous portion of the profits from each sale they generate!



Here are just a few of the things that you'll learn inside of TheSecondTier:



• How to choose the right product for you to promote - One of the biggest mistakes that almost all affiliates make when they first start out, is that they try to promote too many things at once. This video will show you exactly how to choose the right one or two products that will make you the most money.



• How to set up an "Affiliate Squeeze" page - Less then 2% of all affiliates use this powerful technique, but after you implement it into your affiliate promotions, you will see your commissions grow exponentially.



• How to drive targeted traffic to your "Affiliate Squeeze" pages for FREE - Once you learn this simple (and free) concept on how to drive traffic to your "Affiliate Squeeze" pages, you will be able to start literally writing your own paychecks.



• How to build an huge targeted opt-in mailing list - You will learn how easy it is to build an opt-in list, and use that to exponentially increase your affiliate commissions EVERY week!



• How to strategically place "Affiliate Land Mines" and watch your profits EXPLODE! - Follow this one simple strategy and you will start getting checks in the mail every month!



• How to dominate your Pay Per Click ad campaigns - It's very powerful if you learn how to do it right. This video will walk you through the process to get high converting PPC ads!



• How to use teleseminars to close ten times the clients in 1/2 the time - One of the secrets to selling a lot of products as an affiliate quickly is doing teleseminars. I was nervous when I did my first few, but now I can't stop because every time I do one, my affiliate checks from that day are anywhere from $2,000 - $15,000 (and it's a lot easier then you'd think).



• How to broker JV deals and make a fortune on your 2nd tier - Many of our affiliates earn thousands of dollars each month from the efforts of others. These videos will show you exactly how they find super affiliates to add to their second tier.



• How to protect your commissions from thieves while increasing your conversions - One of the number one concerns that affiliates have are people stealing their commissions. You will learn the techniques that will protect your links and also guarantee that even the worst thieves will gladly give you their commissions instead of keeping it for themselves.



• and a whole lot more....



Russell does not discriminate against less experienced affiliates. In fact, he’s already taken countless numbers of people from knowing 0 to being listed among his top affiliates. It is so effective that some people actually pay to sell products for him!



The products Russell puts out are of top quality and always in demand. In fact, people call his office months before products are ready just begging to know when they can get their hands on them. Combine this with all the promotional and training tools Russell provides and you’re already half way to making serious affiliate commissions.



The other half will be done when you take advantage of this once-in-a-lifetime opportunity!



TheSecondTier is a free affiliate training center for those interested in learning how to make money online as an affiliate marketer. You can get your free account today by registering here: CLICK!

Sunday, June 3, 2007

Editorial: "But the other gurus told me to not worry about Google!"

Recently I've been hearing about a handful of Internet marketing "gurus" who seem to be intentionally misleading people. They're saying you DON'T need to worry about getting good rankings in Google, Yahoo! and MSN.


That's news to me!


Apparently, these gurus are telling people to focus only on traffic strategies like pay-per-click search engines, free content, blogging, and viral videos. They're saying not to worry about organic search marketing because it's a waste of time.


Now all those other strategies are valuable sources of traffic... but they don't hold a candle to the free search engines!


I'm going to be blunt, and I'm sure I'll ruffle some feathers when I say this -- but the fact is, anyone who says that Google, Yahoo! and MSN are a waste of time doesn't know how to get good rankings for their own sites!


But instead of admitting they don't know how to market their own businesses in the search engines, they'd rather lie to their students and say it's not important. And that is doing a HUGE disservice to their students and damaging their chances of success.


I'll be the first to admit: getting top search engine rankings is not an overnight job. But it's not what I'd call exceptionally difficult.


With the right information -- and a systematic approach to building a solid SEO campaign that gives the search engines what they're looking for -- you will get good rankings eventually.


The more competitive your market, the longer this can take... but persistence will pay off.


Does the benefit justify the effort? Well, in my humble opinion... absolutely.


Research has shown that a listing in the organic search engines will get 3 times as many click-throughs as the equivalent pay-per-click listing. AND, it'll have a 17% higher sales conversion! Those numbers sound good to me :-)


Search engine marketing isn't rocket science. It's a process. If you follow that process and stay on top of the latest tips and tricks you'll definitely see a profit.


If you have no idea what the process is and what YOU need to do to get a top ranking for your site, learn more at:


The Internet Marketing Center!


These comprehensive videos walk you through all the steps you need to take to get your site listed at the top of the search engines in the shortest time possible.


Happy Search Marketing!